About US


Shades is a brand dedicated to creating safe spaces for Black women. We hold events where women are welcomed to come and speak their minds without fear of judgment. Shop our merch and check out some of our past events below! 

Self-care workshop

Women came to talk about the difficulties they faced balancing life as a woman of color. We talked about what it means to be a woman and how race can add to that expectation. We also addressed the work that is needed to truly practice "self-care" and left with a checklist of things to work on to become our best selves. 

credit workshop

Sandra the credit lady came to talk about the work she does to repair her clients' credit and gave some information on simple things people can do to increase their credit score and remove bad marks. 

Galentines Day

This night was a dance class focused on self-love! Women showed up to class and were asked to write a quote to put on the mirror that would motivate them. Then they wrote anonymous letters to give to another woman that spoke positivity into their life. We then danced the night away with chorographer Lianna Norris. 


#Care for the city

Volunteers came to make care kits for people experiencing homelessness. We were proud to make around 100 bags that we passed out in downtown Grand Rapids.